NATURE OF THE IDEAL OF BEAUTY
Couple formation is perceived in the world of media, dating platforms, films, as well as literature, from the perspective of paragons of beauty. The aesthetic ideal concept is based on face symmetry, which can be measured by the golden ratio. Every year, the most beautiful men and women from the media industry are selected. In the past, for example, such well-known individuals as Ryan Gosling, Brad Pitt, Scarlett Johansson and Penelope Cruz won the title of the most beautiful and desired individuals on Earth. They got top scores and obtained 10 points.